Effective Communications at Meetings and Events
The Self-Help Industry is dominated by articles, blog posts, books, seminars and courses about how our personal and professional lives can be redeemed if we up-the-ante on communication.
Irish dramatist, George Bernard Shaw nailed it when he declared that “the single biggest problem in communication is the illusion that it has taken place”. For #eventprofs there can be no illusions - live events happen once - get it right or go home!
For event success great communication is essential before, during and after the event
Technology is our friend here bringing a world of choice in terms of platforms and tools to make communication easier. The challenge is which ones to use? We asked some of our Twitter friends:
Miguel Neves, CMP, a highly experienced #eventprof who specialises in Social Media deployment around events offers stellar advice in this regard. It’s not so much what’s the best platform or tool, it’s what platform or tool most people are comfortable using:
“ …it’s all about lowest common denominator, or a tool that everyone is comfortable with. Email is default, WhatsApp if in company / local culture. Slack + GoogleDrive / Dropbox is probably the best option.
How we handle event communication at Croke Park
At Croke Park Meetings & Events we have our own internal processes that ensure no balls are dropped when it comes to delivering seamless events that exceed our clients’ expectations.
It’s a complex internal comms matrix with our event managers playing the captain role on a team that includes finance, security, catering, cleaning, logistics, AV, and other external suppliers.
The Banquet Event Order, or BEO, is our Bible. This is where everything about the event is written down and recorded. If it’s not in this document, then it doesn’t happen.
When communicating during an event with our clients, we fall back on the lowest common denominator approach, as highlighted above by Miguel Neves. Then it’s all about smart phones so we’ll call each other, IM, and WhatsApp to text, send pictures, videos or sound files. With a network infrastructure to support more than 27,000 people or 40,000 devices simultaneously at Croke Park, we can rely on our connectivity to communicate.
At the EMEA PUG Challenge here last year - a conference for everyone who uses Progress products to develop or run business systems - our client, Julie Anne Clift-Thompson, highlighted the vital importance of great on-site communication:
“We had a WhatsApp Group amongst the Operations team, the AV team and our team and the reports back from my room monitors were that, if they had a problem, they had it solved very, very quickly, instantly, and from our point of view that helps us to run the event and make it a success for our delegates”
WhatsApp proved particularly useful during the EMEA PUG Challenge as Julie-Anne deployed human monitors in all breakout rooms who used the platform to request additional water, adjust room temperature and provide minute by minute updates on when the breakout session was likely to finish. Result was catering was delivered with “just-on-time” precision as the session ended.
What platforms, tools and technology do you use during your meetings and events to ensure that “i’s” are dotted and “t’s” crossed?
Contact us when planning your next event and let us help with your event communications.
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