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26/06/2018

Back to the Future! New Augmented Reality App for Ericsson Skyline Tour

 

The Ericsson Skyline Tour Augmented Reality app, now available to download to smartphones for free from all popular app stores, was launched this morning at Croke Park by  GAA Museum Director Niamh McCoy, the GAA’s Chief Information Officer, Tomás Meehan, Ericsson Marketing Director for UK & Ireland, Marko Jovanovic, and a few familiar characters from Dublin’s past!
 

The Ericsson Skyline AR app was developed for the GAA Museum by Ericsson and Irish augmented reality development studio, WarDucks. It is designed to enhance the experience of visitors, who can download the app in advance of their visit to the iconic stadium, and use it during the award-winning Ericsson Skyline Tour.  It offers visitors panoramic city views, insights into Dublin’s celebrated landmarks, as well as access to Ireland’s official highest open viewing platform!

The new app enables visitors to experience some of Dublin’s famous sites through augmented reality on their phones. At each viewing point, visitors can hover their phone over images, and watch these iconic landmarks spring to life.

Speaking at the launch of the app, GAA Museum Director Niamh McCoy said, “We’re looking forward to seeing how our visitors use and enjoy the Ericsson Skyline AR app, it’s a great addition to our tour. One of the most popular features of the app is the chance to take photos of the landmarks, including the Daniel O’Connell Tower at Glasnevin, the GPO and Spire, St. Patrick’s Cathedral, Samuel Beckett Bridge, Jeanie Johnston Tall Ship and the Sugarloaf Mountain. You can even take a picture of your tour companions beside the sites, so we are really looking forward to seeing how this is imaginatively interpreted by our visitors to Croke Park over the next few months!”

McCoy continued, “This was a collaborative project between the GAA Museum and Ericsson who have been enthusiastic supporters of the GAA Museum since they came on board as official sponsors of the Ericsson Skyline last year.”

John Griffin, Head of Ericsson Ireland, commented, “We’re proud to work with the GAA Museum to create this immersive and interactive experience which will bring Dublin’s skyline to life. The introduction of the next generation of mobile technology – 5G – will increase the potential of technologies like virtual reality and augmented reality even further; the Ericsson Skyline AR app is just a taste of what will be possible in a 5G-enabled world.”  

The GAA appointed Ericsson as its Official Technology Partner in June 2017. Ericsson advises the GAA on all technology related matters and is implementing future-proof, scalable and functional solutions that will enhance fan experiences and bring them closer to the action for generations to come.  

Not only can visitors using the Ericsson Skyline Tour Augmented Reality app use the technology to see landmarks of the city brought to life, they can also take a walk down the Croke Park Stadium memory lane. On Platform 4 when hovering the smart device over the Olympic torch, the visitor will be treated to footageof the historic moment when Henry Shefflin, the most decorated hurler of all  time, carried the torch around Croke Park. The Olympic flame visited Croke Park in 2012 as part of the 70-day torch relay in advance of the London Olympics. Platform 5 is another must for GAA fans, as the activated footage gives visitors a chance to see some thrilling hurling, Gaelic football, camogie and Ladies Football highlights.

The Ericsson Skyline Tour is also brought to life by the dynamic tour-guides, who complement the technical capabilities afforded by the Ericsson Skyline AR app.The tour-guides help visitors learn about Dublin’s history in a unique 360°setting, and tell the story of the capital, with the famous stands of Croke Park providing the narrative framework.
 

The Ericsson Skyline tour is open daily and takes visitors on a unique walk on the roof of Croke Park with breath-taking panoramic views of Ireland’s capital city. Advance online booking at www.crokepark.ie/gaamuseum is advised and all visitors must meet the 1.2m height restriction. 

Ericsson Skyline
 

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