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21/01/2016

GAA Museum and Croke Park Stadium feature on DNA trail

On January 12th 2016, the Minister for Transport, Tourism and Sport, Paschal Donohoe TD, alongside representatives from twelve of North Dublin’s most iconic attractions and destinations announced the launch of a new collaborative tourism initiative, Dublin’s North side Attractions (DNA) Alliance in the Old Jameson Distillery. The DNA Alliance is a cooperative marketing partnership of city centres top attractions and experiences, created to highlight the rich cultural heritage that exists within the northside of Dublin. Together, the Alliance members will create a compelling visitor experience under the Dublin’s DNA brand, establishing a unique cultural quarter of the city by mapping the close proximity of a range of quality, authentic, attractions that offer unique and shared stories specific to this part of the city.

Dublin’s DNA offers a number of touring options starting with a hop on / hop off bus route provided by Dublin City Sightseeing Tours.  A number of guided walking experiences already exist and new DNA walking trails are in development in association with Failte Ireland and the Discovery Trails created off the Dubline.  DNA visitors will be encouraged to experience Dublin’s DNA using the variety of options including Dublin Bike and walking. Commenting on the significance of the collaboration at the launch of Dublin’s Northside Attractions Alliance was George McCullough, Chairman of the DNA Alliance:

 “The collective knowledge and market intelligence of DNA members is a key strength of the Alliance.  Between the members we welcome in excess of 2.5 million visitors a year so, we know what the visitor, both international and domestic, wants, and by working together we can deliver an even better experience.  Combining marketing spend and resources is another key benefit of working together under the Dublin DNA brand which will enable us all to continue to grow our businesses and visitor numbers.” 

The event was marked by the unveiling of the new DNA trail by the Minister for Transport, Tourism and Sport, Paschal Donohoe TD who, when speaking at the event, said:  

 ‘As a proud northsider, I am very familiar with the myriad places of interest and sites of historical significance located on Dublin’s northside. Many of these are well known worldwide; some to a lesser degree. The aim of this initiative is to bring these attractions together under one umbrella organisation so that they can have a greater impact as a cohesive unit than they would by working independently. Tourism numbers have never been better and 2015 recorded the highest number of overseas visitors to Ireland than ever before. Ensuring that those tourists, and indeed people living here at home, are aware of the rich cultural heritage that the northside of Dublin has to offer is key to encouraging visitors to the area in even greater numbers and to supporting business in the greater northside Dublin area’.

Members of this exciting new trail include:
  • Old Jameson Distillery
  • Glasnevin Cemetery
  • National Botanic Gardens
  • GAA Museum and Croke Park Stadium
  • Mountjoy Square Society
  • Guinness Storehouse
  • The James Joyce Center
  • The Hugh Lane Gallery
  • Dublin Tenement , 14 Henrietta Street
  • 1916 Rebellion Walking Tours
  • EPIC Ireland
  • GPO – Witness History
See http://www.dublindna.ie/ for more information.
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